This Privacy Policy explains how MTM Analytics (“we”, “us”, “our”) collects, uses, and protects personal data when you visit our website or use our analytics services.
Who We Are
MTM Analytics Ltd
Company number: 16938662
Registered in England and Wales.
Contact: matt@mtmanalytics.co.uk
What Data We Display
MTM Analytics displays publicly available sports performance data, including:
- Player names
- Match results and rankings
- Profile images
This information is sourced from publicly available CueScore data, official websites, event photographers, and club social media pages where permitted.
Legal Basis for Processing
We process publicly available sports data under the GDPR legal basis of Legitimate Interest (Article 6(1)(f)) for sports reporting, analytics, and performance insights. We take steps to minimise any privacy impact and to respect rights of data subjects.
Google Analytics
We use Google Analytics 4 to understand how visitors use our website. Google Analytics collects information such as pages visited, time on site, device and browser type, approximate geographic region, and traffic sources.
Important privacy controls
- Analytics are loaded only after you give explicit consent via the cookie banner.
- IP addresses are anonymised before storage.
- Advertising and personalization features are disabled by default.
- Data retention is limited and configurable in our Google Analytics property.
Cookies and How to Opt Out
We use cookies to provide site functionality and to collect analytics data. When you first visit the site a cookie consent banner appears allowing you to accept or reject non‑essential cookies.
To refuse analytics cookies, click Reject on the cookie banner. If you previously accepted and want to change your choice, clear the site cookies/localStorage for this site or use your browser settings to block cookies.
For broader opt‑out of Google Analytics across sites, you can use Google’s opt‑out tools or browser privacy settings.
Data We Do Not Collect
We do not collect or store:
- Account credentials or passwords
- Payment details
- Private or sensitive personal data beyond publicly available sports information
Image Rights and Removal Requests
If you are a player, club, or photographer and would like an image credited or removed, please contact us and we will act promptly.
Your Rights
Under UK GDPR you have the right to:
- Request access to personal data we hold about you
- Request correction or deletion
- Object to processing
- Request restriction of processing
To exercise any of these rights contact: matt@mtmanalytics.co.uk
Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page with the date of last revision.
© 2026 MTM Analytics. All rights reserved.
Company Information
MTM Analytics Ltd is a company registered in England and Wales.
Company number: 16938662
Registered office: Flat 8 Medlar Gate, Derby Road, Wesham, Preston, England, PR4 3AJ